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CASE STUDIES
PENNY REDWOOD
THE PROCESS
ARTISTIC DEVELOPMENT
Penny sent us reference images to demonstrate the style she envisioned for her "City of Stars" lyric video.
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Mia sketched and illustrated a concept for the video based on those images. The idea was to make the video similar to a pop-up book.
Drea animated the illustrations, and we showed a short demo of the concept to Penny. She approved it and suggested making the curtains red to align more with her brand (they were originally blue).
ILLUSTRATION
​The illustrations were made in three main components: the windowsill, the city, and the sky (the three layers of the pop-up book style). They were painted with watercolor and then drawn over digitally in Procreate.
The song title was also handlettered in Procreate.
MOTION DESIGN
​Animations and effects were added using Adobe After Effects to bring the pop-up style to life, including a shadow beneath the curtains. Subtle movements like the curtains shaking and the cat's tail moving brought it all together.
We chose a font that fit the artistic style well and applied it to the lyrics.
THE RESULTS
34%
increase in Spotify monthly listeners
160,000
views in 24 hours
25,000
likes in 24 hours
50+
new followers on Instagram
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